BBDO Proximity China extend “The People’s Car Project” making one girl’s hover car idea a reality – Campaign Brief Asia

BBDO Proximity China has released a new viral film in their “The People’s Car Project” campaign for Volkswagen.

The campaign makes the ideas of competition winners a “reality”. Firstly, Volkswagen gathers ideas from the people of China to help innovate future cars. They took one girl’s idea for a hover car and made it into reality.

VIEW THE VIRAL
VIEW THE TEASER
VIEW THE PREVIOUS AWARD WINNING WORK

via BBDO Proximity China extend “The People’s Car Project” making one girl’s hover car idea a reality – Campaign Brief Asia.

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Surprise: Honda’s ‘Ferris Bueller’ Ad Is Most-Watched on the Web – Ad Age

Now that a great many Super Bowl advertisers are putting their spots on the web early to generate buzz, it means its even harder to break through the clutter. But Honda managed to claim the element of surprise with its “Ferris Bueller”-themed teaser, which collected 4.4 million views last week, more than any other Super Bowl ad, according to Visible Measures.

The spot by RPA features Matthew Broderick delivering a middle-aged man’s rendition of the first line by his iconic ’80s character — “How can I handle work on a day like today?” — leading to rampant speculation about a sequel before Honda was revealed to be behind it. The full version of the ad was then released on Monday.

 

With dozens of ads already released, threshold to make the top-10 is much higher this year than last, when Doritos’ “Crash the Super Bowl” campaign consisting of viewer submissions vying for cash prizes and placement in the game topped the chart this week last year with just 1.44 million views.

Starcom MediaVest Group and Bluefin Labs projects that by game time 25% of social conversations related to the game will be about ads, compared to 75% about what’s happening on the field. (That’s a shift from a 97%/3% split in conversation about games vs. ads from the period after the NFL playoffs ended to Tuesday of this week.)

Three other Super Bowl entries made the list this week, including a minute-long teaser for Volkswagen‘s “The Bark Side,” by Deutsch, Los Angeles, in second place with 3.1 million views. It features a chorus of dogs barking out Darth Vader’s theme and represents a continuation of last year’s play on “Star Wars” from the viral smash “The Force,” which centered on a little boy dressed up as Darth Vader. The full spot won’t appear until the game.

In sixth place is the Super Bowl campaign for the tire brand Bridgestone with 1.5 million views. It includes various spots, but the most-viewed is a minute-long Super Bowl teaser featuring Tim Duncan, Deion Sanders and Troy Aikman.

And debuting in ninth place is Audi’s “Vampire Party,” showing a vampire man packing a cooler of blood to meet his friends for a night-time barbecue in the woods… and then killing them all with his bright LED headlights.

via Surprise: Honda’s ‘Ferris Bueller’ Ad Is Most-Watched on the Web | Viral Video Charts: Week’s Top Brand-Driven Viral Ads – Advertising Age.

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Nike Blasts Onto Viral Chart With ‘Back to the Future’ Theme – AdAge

Promoting the release of limited-edition Nike MAG sneakers, which are modeled on the kicks Marty McFly wore in 2015, Nike’s “Back for the Future” spot debuted at No. 1 this week with nearly five million views. The Wieden + Kennedy ad stars Christopher Lloyd reprising his role as Dr. Emmett Brown, who materializes in a 2011 Nike store looking for shoes. When shown the Nike MAG, he asks if they have power laces; and when told no, he figures out he’s not in 2015 and takes off in his DeLorean.

“Saturday Night Live”‘s Bill Hader and NBAer Kevin Durant also star, and Nike designer Tinker Hatfield and Donald Fullilove (who played Goldie in the original movie) make appearances. Mr. Hatfield designed the shoe worn by Michael J. Fox’s character in the 1989 sequel to “Back to the Future” and embarked on re-creating it, along with footwear designer Tiffany Beers, in 2005.

Nike placed 1,500 pairs of the finished product – featuring an electroluminescent outsole and a rechargeable internal battery, but no automatic lacing – on auction on eBay, and all proceeds were to benefit the Michael J. Fox Foundation for Parkinson’s Research. The auction ended on Sept. 19. The retailer uploaded more than 10 original creatives onto their YouTube channel – some featuring Mr. Fox – for the campaign.

Elsewhere on the chart, Kia’s latest spot featuring the dancing hamsters held onto second place, and Evian’s long-running video featuring roller-skating babies climbed a spot to No. 3.

New on the chart at No. 8 is Toyota’a latest, “Prius Goes Plural,” promoting the new family of Toyota Priuses. And at No. 10 is “Search Engine” by Dodge, where the automaker announces a cross-country scavenger hunt giving clues for people to find and claim a new Dodge Journey. Two have been found so far; the East Coast Journey goes up for grabs on Sept. 24.

via Nike Blasts Onto Viral Chart With ‘Back to the Future’ Theme | Viral Video Charts: Week’s Top Brand-Driven Viral Ads – Advertising Age.

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