Admap: June 2011
The Pursuit of Channel Integration
Media fragmentation, the simultaneous consumption of different media and consumer mobility, now necessitate planning around a widening array of channels but does it follow that more, better integrated channels, means a more successful campaign?
ALSO IN THIS ISSUE
10 global trends in 2020
A new ad model for online video
Crocs appeal
Robotic research
Social media’s laggards
India’s entrepreneurship
Micro strategies for success
