Operation Alphabet | The Inspiration Room

Mother London has published a children’s book, Operation Alphabet, chronicling the adventures of a top secret government department, the Ministry of Letters, based in a special little red postbox in London, close to Big Ben. Published by Thames & Hudson, Operation Alphabet recounts the adventures of a top-secret government department, The Ministry of Letters, where all the letters and words in thecountry are created. The story’s hero, five-year-old Charlie Foxtrot, finds learning the alphabet confusing but, thanks to the efforts of the Ministry’s Special Alphabet Service (SAS), it all becomes clear in time for a crucial test. The book is supplemented by a website, ministryofletters.com, and will be be followed up with a smartphone app and further books.

The interactive website encourages children to think of the alphabet as characters, and therefore easier to relate to. With content for children, parents and teachers, and a blog updating fans on activity and canvasing their feedback, the site parodies a real government website. Development on the Ministry of Letters app includes an ambitious plan to harness the next generation of voice activation technology.


The Operation Alphabet book was developed by Al MacCuish, creative director at Mother London. The book was illustrated by Luciano Lozano, Barcelona, and designed by Jim Bletsas, head of design at Mother. The team worked closely with Samantha Marrian, a children’s education specialist, who helped give them insight into the audience and educational thinking. She has subsequently joined the team to co-ordinate a live roadshow that will tour schools around the country. The site was co-created with Conran Singh.

MacCuish, who has been developing the idea for several years, had the idea when he spotted a shop sign from the top deck of a bus with some of the letters missing.

“It suddenly dawned on me that the alphabet is actually tremendously important to all our daily lives. But apart perhaps from crossword fans and typographers, the vast majority of us take it for granted. All except children. For a few years at the beginning of their lives, the Alphabet is incredibly important to children. Letters suddenly become new words, and those new words begin to access ideas – and I thought that was quite exciting. It struck me as a really fun idea that they might actually be alive.”

via Operation Alphabet | The Inspiration Room.


American Heart Association: Hands-Only CPR – Creativity Online

Get your hands on a hot bod.

The American Heart Association and Gotham want you to to learn CPR on a body of your choosing. Along with the Ad Council, the non-profit launched a website where you can pick a sizzling body to learn CPR on. It walks you through calling 9-1-1, where to place your hands and how to push.

Accompanying the website is a video featuring Ken Jeong set to, you guessed it, “Stayin’ Alive.”

via American Heart Association: Hands-Only CPR – Interactive (image) – Creativity Online.


My Shelter Foundation: Isang Litrong Liwanag A Liter of Light – Creativity Online

Lighting up lives, a bottle at a time.

A plastic bottle, water and bleach are bringing light into hundreds of poor Filipino homes in Manila via the project A Liter of Light. Illac Diaz and his organization, the MyShelter Foundation, are working to bring the simple technology, originally developed by students at the Massachussetts Institute of Technology, into shanties across the city. When placed in the roof, the “light bulb” will refract sunlight to produce 60 watts of clear light, illuminating the houses below.

The entire process takes an hour to install but the bulbs can last for up to five years. The Liter of Light initiative wants to be in place in one million homes in the Philippines by 2012.

via My Shelter Foundation: Isang Litrong Liwanag A Liter of Light – Print video – Creativity Online.


Interactive Outdoors aimed towards mothers and children

Milwaukee-based COA Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents’ involvement with their child’s education has on chances of success in the classroom. The pro bono campaign brings interactive learning displays, or “guerilla classrooms,” to life around the Milwaukee area.


Attention-grabbing outdoor executions


The Gandhi Font | The Inspiration Room

Leo Burnett Mumbai recently designed a set of fonts to celebrate the 141st anniversary of the birth of Mahatma Gandhi, (October 2, 2010) using the Indian leader’s spectacles for inspiration. Typographers used Gandhi’s iconic glasses as the basis of a new Devanagari font, before moving on to English and nine other Indian scripts, with the results free to download online at www.gandhijifont.com. The exercise was designed to trigger the imagination of the youth towards Mahatma Gandhi’s teachings. The font has been made available for free download on dozens of social media websites.

The Gandhijifont book, a hardcover book based on the site, contains flip art, rotational devices, pages-within-pages, along with a CD containing Gandhijifont in the English & Devanagari scripts. Click on the image below to play the video in YouTube (HD)

Students from India’s leading art colleges were invited to create their own interpretation of the Mahatma’s teachings using the font. Leo Burnett shortlisted the thousands of entries and displayed them in an open exhibition for all to see. Click on the image below to play the Open Exhibition video in YouTube (HD)


The Gandhi Font was developed at Leo Burnett, Mumbai, by national creative director KV Pops Sridhar, executive creative director Nitesh Tiwari, creative director Payal Juthani, font designers Payal Juthani, Nadine Periera, art directors Nadine Periera, Zainab Karachiwala, copywriters Sachin Kamath , Nikhil Mehrotra, guest copywriter Agnello Dias (Taproot), Arc Amjad Pendhari, Sujay Surve, account team Anup Vishwanathan, Seema Sood, Ankur Mitra, Nirmala Nathan.

via The Gandhi Font | The Inspiration Room.


Cancer Patient’s Aid Association Of India

“Old habits die hard” goes the old saying. In this film, this phrase is viewed from a different yet startling perspective. “A Family” explores the darkness of one of society’s vices that has been accepted as mundane and showcases it in an eye-opening manner. The films shows that the inability to ‘kick’ a habit can result in dire consequences for the ones close at hand.

via TV ad: Cancer Patient’s Aid Association Of India: Cancer Patient’s Aid Association Of India.