BMW Night Vision Ripped | The Inspiration Room

BMW‘s Night Vision system is being promoted in Mexico with a print campaign simulating torn prints. The ads are designed to show how the system “rips” the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

via BMW Night Vision Ripped | The Inspiration Room.

Share

That simple LEGO brick – Creativity Online

Nice, whimsical print work from Pereira & O’Dell for that most classic of toys, the LEGO block. A series of print ads that appeared on four consecutive pages show a LEGO brick, accompanied by an imaginative scenario, much what kids (and okay, adults) see when they look at a brick. The shop used kerning typography contrasted with tracking to get the reader more involved in the copy. The fourth ad, seen on the bottom right, featured a yellow brick with blank, notepad lines, with the tagline — “Build Yours.”

via Lego: Red Brick, Blue Brick, Green Brick, Yellow Brick – Print (image) – Creativity Online.

Share

Mini Adventure in All The Wrong Places | The Inspiration Room

BMW is running “All The Wrong Places”, an advertising campaign featuring the new MINI Coupé and MINI Roadster. A series of five films features the Coupe and Roadster driven in adventurous settings: Sunday in Rio, Wednesday in Hong Kong, Tuesday in Iceland, Saturday in Istanbul, with one more to come. The campaign is moving on now with the challenge of Facebook fans joining host Elliott Bambrough in in Japan, Peru, South Africa, Sweden and Jamaica. Five intrepid co-pilots from the MINI Facebook community, signed up through the All The Wrong Places Facebook page, will appear in videos on MINI’s Facebook page, on MINIspace.com, on the MINI Youtube channel, and on the VICE website www.vice.com/allthewrongplaces.

It’s just another Wednesday in Hong Kong and “Love is in the Air.” Trouble is, the troublemakers here are having a hard time sharing. Could it just be the new MINI Coupé everyone’s after? Click on the image below to play the Wednesday in Hong Kong video in YouTube (HD)

All dressed up with one really outrageously awesome place to go? Say hello to the new MINI Coupé — With the right wingman, there’s action around every corner. Even on a Sunday. Click on the image below to play the Sunday in Rio “Carnival” video in YouTube (HD)

A nose for exotic exploits can lead to some tricky situations. Luckily the cockpit of the new MINI Coupé is a perfect place for adventure — and escape. Can this MINI Coupé driver skirt the icy situation he finds himself in? Click on the image below to play the Tuesday in Iceland (Hitchhiker) video in YouTube (HD)

In “Another Day. Another Adventure” the lust for adventure takes the new MINI Roadster to the metropolis of Istanbul. The rising sun over the Bosporus offers plenty of potential for following less familiar paths. As the campaign claim announces, the “Saturday in Istanbul” spot once again presents a very special challenge for the new MINI Roadster. Click on the image below to play the Saturday in Istanbul video in YouTube (HD)

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be equipped for any experience. With its special licence to go on a new adventure each day, it’s the equal of its accomplice, the MINI Coupé, in every way. The fifth episode with the new MINI Roadster offers the last chance to experience an extraordinary adventure with the latest member of the MINI family. From 21 November 2011, MINI fans will be able as usual to upload their personal profile to Facebook, at www.facebook.com/MINI, and to tell MINI why they are the perfect co-pilot for the turbulent excursion with the MINI Roadster.

Episode 1 of ALL THE WRONG PLACES features co-pilot Maggie Stoody travelling to the land of the rising sun with Elliott Bambrough to discover the culture of Dekotora truck customization. Click on the image below to play the teaser video in YouTube (HD)

The accompanying print advertisements and posters also awaken a desire for adventure with the MINI Roadster. The print campaign shows the youngest member of the MINI family alone or with its accomplice, the MINI Coupé.

 

via Mini Adventure in All The Wrong Places | The Inspiration Room.

Share

BBH continues to live a life less serious – Campaign Brief Asia

BBH Asia Pacific has continued the ‘Life Less Serious’ work for Chupa Chups lollipops via a print and poster campaign.

“We like to think of Chuck Worldwide not so much as a cult, but a quasi-mystical new age life enhancing organisation,” said copywriter, Douglas Hamilton. “Led by the divine “Guru Chuck” aka the ‘Enlighten-upped One’, its aim is to brainwash the world into being a less serious place. We’ll do this with a campaign of non-stop sucking inspired silliness, beginning with these print ads featuring nuggets of Guru Chuck’s tasty, tasty wisdom.”

via BBH continues to live a life less serious – Campaign Brief Asia.

Share

Operation Alphabet | The Inspiration Room

Mother London has published a children’s book, Operation Alphabet, chronicling the adventures of a top secret government department, the Ministry of Letters, based in a special little red postbox in London, close to Big Ben. Published by Thames & Hudson, Operation Alphabet recounts the adventures of a top-secret government department, The Ministry of Letters, where all the letters and words in thecountry are created. The story’s hero, five-year-old Charlie Foxtrot, finds learning the alphabet confusing but, thanks to the efforts of the Ministry’s Special Alphabet Service (SAS), it all becomes clear in time for a crucial test. The book is supplemented by a website, ministryofletters.com, and will be be followed up with a smartphone app and further books.

The interactive website encourages children to think of the alphabet as characters, and therefore easier to relate to. With content for children, parents and teachers, and a blog updating fans on activity and canvasing their feedback, the site parodies a real government website. Development on the Ministry of Letters app includes an ambitious plan to harness the next generation of voice activation technology.

Credits

The Operation Alphabet book was developed by Al MacCuish, creative director at Mother London. The book was illustrated by Luciano Lozano, Barcelona, and designed by Jim Bletsas, head of design at Mother. The team worked closely with Samantha Marrian, a children’s education specialist, who helped give them insight into the audience and educational thinking. She has subsequently joined the team to co-ordinate a live roadshow that will tour schools around the country. The site was co-created with Conran Singh.

MacCuish, who has been developing the idea for several years, had the idea when he spotted a shop sign from the top deck of a bus with some of the letters missing.

“It suddenly dawned on me that the alphabet is actually tremendously important to all our daily lives. But apart perhaps from crossword fans and typographers, the vast majority of us take it for granted. All except children. For a few years at the beginning of their lives, the Alphabet is incredibly important to children. Letters suddenly become new words, and those new words begin to access ideas – and I thought that was quite exciting. It struck me as a really fun idea that they might actually be alive.”

via Operation Alphabet | The Inspiration Room.

Share

Vauxhall Football Supporting a Nation | The Inspiration Room

Vauxhall is promoting its support for Britain’s home nations football teams in a new advertising campaign launched during the England v Bulgaria European Championship qualifying match. The new TV commercial is designed to capture how football brings people together. As football fans spill out onto the streets, covering the length of the UK, through offices, towns and beaches leading up to Wembley Stadium. The advert culminates with the camera panning down the England team line up at Wembley, passing the faces of Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole, Jack Charlton and Peter Shilton, alongside football fans and Vauxhall staff. The campaign is online at vauxhallfootball.co.uk and Vauxhall Football Facebook page.

via Vauxhall Football Supporting a Nation | The Inspiration Room.

Share

DHL Express Speed of Yellow | The Inspiration Room

DHL Express, the international express services provider, is running “International Specialists”, an advertising campaign translated into 25 local languages in 42 key markets worldwide with television, print, outdoor, digital and radio features. Two television commercials, “Grow” and “Runway”, introduce the “Speed of Yellow” concept, showing how key events are made possible by DHL, from creating a concept car in Paris, to receiving a circuit board in space, and putting the finishing touches to a designer dress in New York. The focus is on DHL’s expertise in logistics so it can deliver to its customers on time, every time, anywhere in the world. The TV and radio spots are accompanied by a modern cover of the classic anthem “Ain’t No Mountain High Enough,” which first featured in DHL adverts in 1991, now re-recorded by award winning producer Paul Epworth. This re-mixed version is available to download from iTunes.

 

via DHL Express Speed of Yellow | The Inspiration Room.

Share

Sydney Opera House ‘opens doors’ with big new video – Campaign Asia-Pacific

SYDNEY – The Sydney Opera House has launched a bold new campaign video to highlight the variety of its performances. The five-minute film was produced by Sydney creative agency Three Drunk Monkeys.

The nearly 5-minute long form content piece is the result of close to a year of collaboration between the agency and director Paul Goldman as it sought to answer the client’s brief of ‘opening the doors’ of Sydney’s most iconic landmark.

Having won the Sydney Opera House account last year, the video, titled ‘The Ship Song project’ was shot over ten months in the spaces – both renowned and hidden – beneath the building’s famous sails. It sees a wide range of Australian artists offering their own renditions of eminent Australian musician Nick Cave’s ‘The Ship Song’ as the celebrated venue attempts to broaden its appeal. Often associated with tradition and classicism, the appearance of Australian Record Industry Association award winners Angus and Julia Stone, alongside Silverchair’s Daniel Johns and singer-songwriter Sarah Blasko is designed to help dispel the Sydney Opera House’s conservative reputation.

Positioning ‘The House’ as a contemporary creative hub, Goldman’s final product has been well received by the client. Victoria Doidge, director of marketing and communications, for the Sydney Opera House, said that the building’s management had set out to highlight its contribution to global culture. “The calibre of the artists who volunteered in this project is testament to the House’s special place in our national psyche.”

The piece will be distributed online via YouTube and social media channels, and the campaign will also have a more traditional element with TV, radio and print spots planned. A 30-minute behind-the-scenes documentary detailing the production of the video will air on Australian cable television provider Foxtel later this month.

Noah Regan, creative director, Three Drunk Monkeys, says the project was a labour of love. “We feel we’ve created something every Australian can be proud of and share and the world can appreciate,” he said.

via Sydney Opera House ‘opens doors’ with big new video on Videos – Advertising – The Work – Campaign Asia-Pacific.

Share

Interesting illustrations and typography

Share

China Wins Press Grand Prix With JWT Ad for Samsonite | Special: Cannes – Advertising Age

Country’s First Grand Prix Is Latest Example of Winning Work by Emerging Markets at Cannes Festival.

China’s determination to improve its creative standing in advertising paid off on Wednesday with the country’s firs Grand Prix, a press ad called “Heaven and Hell” for Samsonite luggage by JWT Shanghai, just three years after mainland China won its first Gold Lion.

So far this has been a remarkable week at the Cannes Lions International Festival of Creativity for emerging markets that are not usually big medal winners. Romania won its first and second Grand Prix trophies, in the direct and promo categories, thanks to McCann Erickson Bucharest, and Cheil Worldwide is taking home the first Grand Prix for Korea — and Cheil. (After being shut out of the top prize in the first seven contests of the week, the U.S. today swept all three Grand Prix in the Cyber Lions competition, traditionally a strong category for the U.S., and picked up the design Grand Prix, too.)

China has been a quick learner, winning its first Gold Lion in 2008, for an Adidas campaign by TBWA Worldwide, Shanghai. The only other Gold won by an agency in mainland China before this year was a Design Gold in 2010 for DDB Shanghai (Hong Kong agencies have won Gold Lions before, including a press Gold Lion today for a Greenpeace campaign by Leo Burnett Hong Kong and a Gold Lion in 2010 for Grey Hong Kong).

“It’s a huge leap forward for China in the festival,” said Tony Granger, jury president and chief creative officer of Y&R.

What it is: In intricate detail, the top half of the ad depicts heaven, where passengers on an airplane relax in cool, white comfort. The bottom half is hell, or the baggage compartment, full of tormented souls and several sleek, sturdy Samsonite suitcases that can withstand even the inferno. Any traveler whose bag has ever been abused by an airline would be touched by this ad. “It’s a great little demonstration of endurance and quality,” said Sergio Alcocer, president and chief creative officer of LatinWorks and a U.S. judge. “Heaven and Hell” also won a Gold in the Outdoor category yesterday.

Why it won: The jury was looking for a “simple, concise, beautiful idea,” Mr. Granger said. “This is an exceptionally beautiful piece of work. It stood out from the beginning. The easiest part of our decision making was the Grand Prix. It took 10 minutes.”

The jury: Led by Mr. Granger, the jury included a judge from China, Nick Cohn, the executive creative director of Wieden & Kennedy, Shanghai. With the press judging over, Mr. Granger can focus on the other jury he chairs, for the film category.

Controversy or clear winner? Mr. Granger said the Grand Prix choice was made in two quick rounds of voting. In the first one, each judge wrote down his favorite ad on a little piece of paper. Only one ad besides “Heaven and Hell” garnered a few votes, but those judges but came around in the second ballot.

Total number of Lions awarded: Ninety-nine, out of 5,415 entries. One Grand Prix, 10 Gold, 36 Silver and 52 Bronze Lions.

Who else did well: If China hadn’t won, the jury’s second-favorite ad was from another emerging market, the Middle East. The print campaign by Y&R Dubai in the United Arab Emirates showcased fashionable department store Harvey Nichol’s fall/winter collection. Each ad showed an image of a fashion item — like a pair of leopard-print stiletto heels — followed by the words “People who bought this item also bought” and a picture of another object like, in the case of the heels, altitude sickness pills.

Mr. Granger said the most-awarded country was Brazil, with 20 press Lions, followed by Argentina, Germany and, tied for fourth place, Finland and Spain.

Who didn’t do well: The U.S. picked up only Bronze Lions in press this year, for four agencies: Wieden & Kennedy, Portland, Ore.; BBDO, New York; Y&R, New York; and U.S. Hispanic agency LatinWorks, Austin, Texas.

What they didn’t like: The stereotypical print ad consisting of a visual and a tiny little logo in the bottom right-hand corner.

What’s ahead: Digital and print are merging. This year, a lot of entries featured QR, or quick-response, codes to download and see a message on a smartphone. “It’s just starting,” Mr. Granger said. “I think next year you’re going to see a huge merging of media, as iTouch technology takes over.”

via China Wins Press Grand Prix With JWT Ad for Samsonite | Special: Cannes – Advertising Age.

Share