BBDO Proximity China extend “The People’s Car Project” making one girl’s hover car idea a reality – Campaign Brief Asia

BBDO Proximity China has released a new viral film in their “The People’s Car Project” campaign for Volkswagen.

The campaign makes the ideas of competition winners a “reality”. Firstly, Volkswagen gathers ideas from the people of China to help innovate future cars. They took one girl’s idea for a hover car and made it into reality.


via BBDO Proximity China extend “The People’s Car Project” making one girl’s hover car idea a reality – Campaign Brief Asia.


Trident Fun Audit | The Inspiration Room

Kraft is running the Trident Fun Audit site, online at, a Facebook Connect experience design to help people answer the question, “How much fun are you having?” The site dives into a visitor’s Facebook profile in unprecedented detail, recognizing hundreds of key words and serving up one of hundreds of relevant quotes. The Fun Audit searches your pokes, check-ins, friends, LOLs, comments, photo albums and more to give users an experience unlike any they’ve ever had, all to point to Trident Gum as a source of ongoing fun.


The Trident Fun Audit was developed at Saatchi & Saatchi New York by executive creative director Brian Carley, creative director/art director Subodh Samudre, creative director/copywriter David Ekholm, copywriter Sam Saunders, senior integrated producer Karen McKibben, account supervisor Matt Garcia, account executive Bianca Hertel.

Filming was shot by director Jason Zada via Tool of North America with executive producers Brian Latt, Oliver Fuselier, and Dustin Callif, head of production Joy Kuraitis, interactive director Jason Nickel.

Editor was Dan Maloney at Cut + Run with executive producer Rana Martin, assistant editors David Beerman (LA) and Ben Jones (NY).

Sound was designed at Lime Studios by mixer Rohan Young. Music was by Duotone Audio Group.

via Trident Fun Audit | The Inspiration Room.


Twinings Gets You Back To You | The Inspiration Room

Twinings, the British tea brand, is encouraging women to rediscover themselves with “Gets You Back To You”, an animated commercial set to a cover of The Calling track, “Wherever You Will Go”. The commercial, featuring a woman crossing a sea to find herself, is designed to portray the hectic lives women lead. The Twinings site follows through with an invitation to take just ten minutes out each day with a cup of tea, relaxing, recharging and refreshing.


The Get Back To You campaign was developed at AMV BBDO, London, by executive creative director Paul Brazier, copywriter Diane Leaver, art director Simon Rice, agency planners Bridget Angear and Michael Lee working with Zenith Optimedia media planner Lucy Affleck.

Animation was produced at Psyop, via Smuggler, by creative director Kylie Matulick, executive producer Neysa Horsburgh, producers Mark Knockles, Jenn Dewey, Amanda Miller, Hillary Thomas, associate producers Minh Ly, Anu Nagaraj, 3D lead Kyle Cassidy, animation lead Dan Vislocky, compositing leads Danny Koenig, Julie Lenoble, compositor Cris Kong, storyboard artists Vinny Dellay, Josh Weisenfeld, storyboard colorist Danelle Davenport, editor Brett Nicolletti, lead designer Paul Kim, additional designers Andrew Park, Georgia Tribuiani, Kenesha Sneed, modeling and texturing team Rie Ito, Ibtisam Ahmed, rigging artist Sean Kealey, pre-vis animators Blake Guest, Dan Vislocky, animators Dan Vislocky, Minor Gaytan, Chris Meek, Jacob Frey, Sashdy Arvelo, Yvain Gnabro, Todd Akita, 3D artists Katie Yoon, David Chontos, David Barosin, Barry Kreigshauer, Hao Cui, Roman Kaelin, Eric Rosenthal, Andreas Berner, rotoscope artist Stephen Holbrook, water and particle effects team Kiel Gnebba, Wayne Hollingworth, Brian Alvarez, cloth effects artist Victor Garza, 3D animation team Song Kim, Dylan Spears, Melvina Wong and Kendra Ryan.

Audio post production was done at Grand Central and Soundtree, London.

Digital design was by Grand Union.

PR was handled by Freud Communications.

via Twinings Gets You Back To You | The Inspiration Room.


Pepsi launches its first mega campaign on football in India, featuring Ranbir Kapoor

After celebrating the new, unorthodox and immensely popular face of modern cricket with its path-breaking campaign, Change The Game; Pepsi has announced its association with another popular sport football in India. Known for its commitment to youth passions like cricket, movies and music, Pepsi is launching its first football campaign in the country.

The campaign kick-starts with a football themed ad film featuring youth icon and avid footballer, Ranbir Kapoor and will be followed by a series of initiatives over the year. Irreverent and youthful, the film brings alive the fun associated with football in true Pepsi style. The campaign will be supported by a 360-degree approach including outdoor, consumer engagement and social media programmes.

Deepika Warrier, executive director – marketing at PepsiCo Beverages, India said, “Pepsi has always taken the lead in celebrating newer and emerging youth platforms; from cricket to movies to music, the brand has successfully created memorable campaigns and experiences for Youngistaan. Football is gaining immense popularity in India and being a true youth soul-mate, Pepsi is proud to be associated with the sport”.

“With an exciting line-up of cricketing events including IPL, ICC World Twenty20 and a host of thrilling football initiatives, Pepsi promises an action-filled, fun year ahead”, she added.

The TVC brings alive Pepsi’s youthful irreverence, where a young football enthusiast gives a fittingly cheeky reply to Ranbir, who questions his passion for football. The TVC ends with a delightful take of Ranbir displaying his football skills, with hilarious results.

Speaking about the campaign, Ranbir Kapoor said, “Football is life for me and if not an actor I would have loved to be a footballer. It teaches one team work, determination and discipline apart from being such an exciting sport. I am thrilled that Pepsi is bringing the joy of football to India and am delighted to be a part of this campaign.”

Homi Battiwalla, Category Director – Colas, Hydration & Mango Based Beverages, PepsiCo India said, “Our new Pepsi Football campaign takes forward the philosophy of Change the Game with a refreshing twist. The campaign promises to excite and engage not only the existing passionate football fans but the entire nation”.

“Pepsi is all about youth and their passions, which is reflected in the choice of football as a platform to engage with our TG. The new campaign retains the original irreverent and fun Pepsi style along with the new football energy and excitement”, added, Saurabh Saksena, Executive Business Director – JWT India.

For more fun and excitement, log on to Facebook – or follow @PepsiCTG on Twitter.

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The Guardian Three Little Pigs | The Inspiration Room

The Guardian is running an advertising campaign featuring the Three Little Pigs to promote open journalism. The commercial at the heart of the campaign imagines how The Guardian might cover the story of the three little pigs in print and online, from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion. See images from the campaign on the Guardian media gallery.


The Three Little Pigs campaign was developed at BBH London by creative director David Kolbusz, creatives Matt Fitch and Mark Lewis, agency producer Davud Karbassioun, head of strategy Jason Gonsalves, production assistant Genevieve Sheppard, head of art Mark Reddy, print producer Sally Green, head of radio Sam Brock, team director Ngaio Pardon, team manager Alex Monger and team assistant Katie Burkes, working with The Guardian head of sales and marketing Richard Furness and marketing manager Anna Hayman.

Filming was shot by director Ringan Ledwidge via Rattling Stick, London, with producer Chris Harrison and director of photography Franz Lustig.

Editor was Rich Orrick at Work Post with assistant editor Ellie McNaughtan.

Post production and visual effects were produce at The Mill, London, by producer Gemma Humphries, shoot supervisor/2D lead artist Gary Driver, shoot supervisor/3D lead artist Dave Fleet, 2D artist Adam Lambert, 3D artists Tom Bolt, Jonathan Wood, Adam Droy, Luke Tickner, Alberto Lara, Iker De Los Mozos, Natalie Rocks, Adam Darrah, assistant Zoe Cassey, motion graphics artist Ivo Sousa, colourist Mick Vincent, art director Adam Brandon and rotoscoping artist Robert Granger.

Sound was designed by Will Cohen. Music was by Phil Kay at Woodwork Music.

via The Guardian Three Little Pigs | The Inspiration Room.


Mini Adventure in All The Wrong Places | The Inspiration Room

BMW is running “All The Wrong Places”, an advertising campaign featuring the new MINI Coupé and MINI Roadster. A series of five films features the Coupe and Roadster driven in adventurous settings: Sunday in Rio, Wednesday in Hong Kong, Tuesday in Iceland, Saturday in Istanbul, with one more to come. The campaign is moving on now with the challenge of Facebook fans joining host Elliott Bambrough in in Japan, Peru, South Africa, Sweden and Jamaica. Five intrepid co-pilots from the MINI Facebook community, signed up through the All The Wrong Places Facebook page, will appear in videos on MINI’s Facebook page, on, on the MINI Youtube channel, and on the VICE website

It’s just another Wednesday in Hong Kong and “Love is in the Air.” Trouble is, the troublemakers here are having a hard time sharing. Could it just be the new MINI Coupé everyone’s after? Click on the image below to play the Wednesday in Hong Kong video in YouTube (HD)

All dressed up with one really outrageously awesome place to go? Say hello to the new MINI Coupé — With the right wingman, there’s action around every corner. Even on a Sunday. Click on the image below to play the Sunday in Rio “Carnival” video in YouTube (HD)

A nose for exotic exploits can lead to some tricky situations. Luckily the cockpit of the new MINI Coupé is a perfect place for adventure — and escape. Can this MINI Coupé driver skirt the icy situation he finds himself in? Click on the image below to play the Tuesday in Iceland (Hitchhiker) video in YouTube (HD)

In “Another Day. Another Adventure” the lust for adventure takes the new MINI Roadster to the metropolis of Istanbul. The rising sun over the Bosporus offers plenty of potential for following less familiar paths. As the campaign claim announces, the “Saturday in Istanbul” spot once again presents a very special challenge for the new MINI Roadster. Click on the image below to play the Saturday in Istanbul video in YouTube (HD)

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be equipped for any experience. With its special licence to go on a new adventure each day, it’s the equal of its accomplice, the MINI Coupé, in every way. The fifth episode with the new MINI Roadster offers the last chance to experience an extraordinary adventure with the latest member of the MINI family. From 21 November 2011, MINI fans will be able as usual to upload their personal profile to Facebook, at, and to tell MINI why they are the perfect co-pilot for the turbulent excursion with the MINI Roadster.

Episode 1 of ALL THE WRONG PLACES features co-pilot Maggie Stoody travelling to the land of the rising sun with Elliott Bambrough to discover the culture of Dekotora truck customization. Click on the image below to play the teaser video in YouTube (HD)

The accompanying print advertisements and posters also awaken a desire for adventure with the MINI Roadster. The print campaign shows the youngest member of the MINI family alone or with its accomplice, the MINI Coupé.


via Mini Adventure in All The Wrong Places | The Inspiration Room.


Innocent Woolly Hats Are Back | The Inspiration Room

Innocent, the British fruit smoothie company, has brought back the Big Knit campaign for the month of November. Every November, for the past 8 years, Innocent’s smoothie bottles have been adorned with little woolly hats to raise money to keep old people warm in winter. This year the company is asking people to join in the Hat Tag game on the Innocent Facebook page, submitting their photos of people (or things) seemingly wearing a little woolly hat.

Each week Innocent’s favourite pictures are going head to head to be crowned Hat of the Week by voters online. For every vote Innocent gives another 5p to Age UK. The winner each week gets a case of smoothies. The ultimate Hat Tag winner, announced at the beginning of December, wins £500 worth of Amazon vouchers to help them with their Christmas shopping.

The campaign builds on internet memes such as I Crush Your Face, where people play around with foregrounding small objects against bigger background ones. It was inspired by a tweeter called @MrLuke, who tweeted a photo last year that made the team at innocent chuckle, leading them to decide that they needed to do something with this and the hundreds of other photos they get sent during the campaign of people with their little hats.

via Innocent Woolly Hats Are Back | The Inspiration Room.