Christian Dior: Dior J’Adore – Creativity Online

Charlize, Marilyn, Grace, oh my!

Shot in the opulent Hall of Mirrors at the Palace of Versailles, the new spot for Dior J’Adore features Charlize Theron — and a whole bevy of classic beauties. Marilyn Monroe, Grace Kelly and Marlene Dietrich — all digitized — appear alongisde Theron in this spot for the perfume, directed by Jean-Jacques Annaud [Seven Years in Tibet, Enemy at the Gates]. In it, Theron is a last-minute arrival at a fashion show who locks eyes with yesteryear’s biggest fashion icons before strutting down the runway.

This ad is just the “first few seconds” of an “advertising opus” for the brand and follows a host of teaser videos that have been releasing online for the last little while.

via Christian Dior: Dior J’Adore – Video – Creativity Online.


Dolce&Gabbana Animalier Bronze | The Inspiration Room

Italian fashion house Dolce & Gabbana has launched the new Animalier Bronzer colour cosmetic collection with a commercial produced by Milan production company abstract:groove. The ^:g team worked in collaboration with Italian calligrapher Luca Barcellona who designed the Animalier logo using real pure pigments. The Animalier logo animation was shot entirely using live analog techniques.


The Animalier spot was developed at abstract:groove, Milan, by director/creative director Luigi Pane, lettering artist Luca Barcellona, director of photography Matteo Orsanigo, executive producer Giada Risso, producer Mauro Mastronicola, editor Diego La Rosa, post producers Valentina Vicini and Luca Siano. Music was by Franky B.

via Dolce&Gabbana Animalier Bronze | The Inspiration Room.


Saucony Find Your Strong | The Inspiration Room

Saucony, a performance athletic footwear and apparel company in the United States, has launched “Find Your Strong”, an advertising campaign with print, online, retail and event-marketing components, as well as the brand’s first-ever television spot. The 60 second television commercial features athletes featured in print and other multi-media elements feature images from famed sports photographer John Huet.


“The Saucony concept of ‘Strong’ is unique and somewhat intangible,” explains Mechanica creative director Libby Delana. “It’s a sense of what the human soul is… it’s the runner, but also the environments explored. It’s more who you are than what you do. In essence, the struggle is what reveals ‘Strong,’ and those human experiences are what we set out to distill and showcase in this campaign.”


The Find Your Strong campaign was developed at Mechanica by creative director Libby DeLana, creative director/copywriter Ted Jendrysik, brand director Arabella Plum, producer Mary D. Hanifin, working with Saucony chief marketing officer Chris Lindner.

Photography is by John Huet.

Filming was shot in Marin County and San Mateo, California, by director Andre Stringer via Shilo, with director of photography Max Goldman, editor Cassidy Gearhart, assistant editor Hedia Maron, rotoscopers Paul Daniel and Djeison Canuto, associate producer Sheina Dao, line producer Jeremy Yaches, head of production Julie Shevach and executive producer Tracy Chandler.

Colorist was Tom Poole at Company 3. Music was composed by Darrin Weiner. Sound was designed and mixed at Penny Lane by Joseph Miuccio.

via Saucony Find Your Strong | The Inspiration Room.