The Dieline Awards 2011: First Place – Steve’s Leaves – The Dieline

Entrant: Big Fish Design Limited

Country: United Kingdom

Category: Food A

Description: We were asked to create a brand for Britain’s finest salad growers. We found a man in the company who had a degree in watercress. His name was Steve Rothwell. He was clearly the mastermind behind their delicious, tender baby leaves so we suggested naming the brand “Steve’s Leaves”. They loved it. At the time, the salad fixture in supermarkets was one big impenetrable green hedge-like wall where everything looked the same. We seized the opportunity to stand out from the crowd and depicted Steve’s hand picking the leaves on the front with bright colours that reflected the intense flavours of these naturally delicious little leaves. We made the bags “one serve” portion size, which allowed people to mix and match varieties instead of just buying one big bag.

via The Dieline Awards 2011: First Place – Steve’s Leaves – The Dieline: The World’s #1 Package Design Website -.


Last Words Warning from Fiat | The Inspiration Room

Fiat in Brazil used the last words of well known figures in a print advertisement highlighting the dangers of texting and driving. Salvador Dali, Martin Luther King, Winston Churchill, Julius Caesar, Charles Darwin, Mother Teresa and Martin Luther King Jr. Type their last words into your phone while you drive and you’ll be history…


The Last Words campaign was developed at Leo Burnett Tailor Made by creative director Marcelo Reis, art director Murilo Melo, copywriter Julio D’Alfonso, typographer/illustrator Mário Niveo, account managers Cíntia Mourão, Raphael Pinho, Daniela Ferreira and Eduardo Crepaldi, planners Marcello Magalhães and Tiago Lara, media managers Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci and Caio Lima.

via Last Words Warning from Fiat | The Inspiration Room.


Operation Alphabet | The Inspiration Room

Mother London has published a children’s book, Operation Alphabet, chronicling the adventures of a top secret government department, the Ministry of Letters, based in a special little red postbox in London, close to Big Ben. Published by Thames & Hudson, Operation Alphabet recounts the adventures of a top-secret government department, The Ministry of Letters, where all the letters and words in thecountry are created. The story’s hero, five-year-old Charlie Foxtrot, finds learning the alphabet confusing but, thanks to the efforts of the Ministry’s Special Alphabet Service (SAS), it all becomes clear in time for a crucial test. The book is supplemented by a website,, and will be be followed up with a smartphone app and further books.

The interactive website encourages children to think of the alphabet as characters, and therefore easier to relate to. With content for children, parents and teachers, and a blog updating fans on activity and canvasing their feedback, the site parodies a real government website. Development on the Ministry of Letters app includes an ambitious plan to harness the next generation of voice activation technology.


The Operation Alphabet book was developed by Al MacCuish, creative director at Mother London. The book was illustrated by Luciano Lozano, Barcelona, and designed by Jim Bletsas, head of design at Mother. The team worked closely with Samantha Marrian, a children’s education specialist, who helped give them insight into the audience and educational thinking. She has subsequently joined the team to co-ordinate a live roadshow that will tour schools around the country. The site was co-created with Conran Singh.

MacCuish, who has been developing the idea for several years, had the idea when he spotted a shop sign from the top deck of a bus with some of the letters missing.

“It suddenly dawned on me that the alphabet is actually tremendously important to all our daily lives. But apart perhaps from crossword fans and typographers, the vast majority of us take it for granted. All except children. For a few years at the beginning of their lives, the Alphabet is incredibly important to children. Letters suddenly become new words, and those new words begin to access ideas – and I thought that was quite exciting. It struck me as a really fun idea that they might actually be alive.”

via Operation Alphabet | The Inspiration Room.


Vauxhall Football Supporting a Nation | The Inspiration Room

Vauxhall is promoting its support for Britain’s home nations football teams in a new advertising campaign launched during the England v Bulgaria European Championship qualifying match. The new TV commercial is designed to capture how football brings people together. As football fans spill out onto the streets, covering the length of the UK, through offices, towns and beaches leading up to Wembley Stadium. The advert culminates with the camera panning down the England team line up at Wembley, passing the faces of Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole, Jack Charlton and Peter Shilton, alongside football fans and Vauxhall staff. The campaign is online at and Vauxhall Football Facebook page.

via Vauxhall Football Supporting a Nation | The Inspiration Room.


Interesting illustrations and typography


The Gandhi Font | The Inspiration Room

Leo Burnett Mumbai recently designed a set of fonts to celebrate the 141st anniversary of the birth of Mahatma Gandhi, (October 2, 2010) using the Indian leader’s spectacles for inspiration. Typographers used Gandhi’s iconic glasses as the basis of a new Devanagari font, before moving on to English and nine other Indian scripts, with the results free to download online at The exercise was designed to trigger the imagination of the youth towards Mahatma Gandhi’s teachings. The font has been made available for free download on dozens of social media websites.

The Gandhijifont book, a hardcover book based on the site, contains flip art, rotational devices, pages-within-pages, along with a CD containing Gandhijifont in the English & Devanagari scripts. Click on the image below to play the video in YouTube (HD)

Students from India’s leading art colleges were invited to create their own interpretation of the Mahatma’s teachings using the font. Leo Burnett shortlisted the thousands of entries and displayed them in an open exhibition for all to see. Click on the image below to play the Open Exhibition video in YouTube (HD)


The Gandhi Font was developed at Leo Burnett, Mumbai, by national creative director KV Pops Sridhar, executive creative director Nitesh Tiwari, creative director Payal Juthani, font designers Payal Juthani, Nadine Periera, art directors Nadine Periera, Zainab Karachiwala, copywriters Sachin Kamath , Nikhil Mehrotra, guest copywriter Agnello Dias (Taproot), Arc Amjad Pendhari, Sujay Surve, account team Anup Vishwanathan, Seema Sood, Ankur Mitra, Nirmala Nathan.

via The Gandhi Font | The Inspiration Room.