FedEx campaign takes “the drama” out of delivery – Campaign Asia-Pacific

ASIA PACIFIC – FedEx Express has launched a regional integrated campaign, entitled ‘Takes the drama out of delivery’, to highlight its capabilities in shipping.

Inspired by Hollywood blockbuster movies, the concept of the campaign was to show that every delivery was important in an increasingly demanding world.

Both traditional and social media are used to amplify awareness, and a cinema-style website will be launched soon to provide additional access and interaction with the campaign, the company said.

The campaign will also be adapted for digital and outdoor executions.

The campaign features two TV commercials – ‘Package #83′ and ‘Zombie outbreak’ – that feature stereotyped Hollywood characters that will be recognisable to film-lovers everywhere, along with a heavy dose of humor.

Thai actor Ex-Piya was featured in ‘Package #83′, who must deliver a mission-critical parcel to Shanghai by a specific deadline. Meanwhile, ‘Zombie outbreak’ shows a plucky group of human survivors of a zombie apocalypse whose only hope of survival is the arrival of an antivirus.

In each case, FedEx trademark instantly removes the drama surrounding these deliveries.

The website will feature the TV commercials, making-of videos, behind-the-scenes vignettes and interviews with directors and cast. Specially-created video games based on the commercials also allow visitors to share the fun with friends over social media platforms.

Malcolm Sullivan, vice president, marketing at FedEx Express Asia Pacific said FedEx sees the increasing demands placed on shippers with complex delivery needs.

“The central message of this latest advertising campaign highlights the approachable and professional FedEx service as the solution to delivering demanding packages in today’s demanding world,” he added.

The campaign will be run in ten markets in Asia-Pacific, starting with Hong Kong on 19 September, Korea, Malaysia, Singapore, Taiwan and Thailand. It will then continue to roll out in China, Australia, Philippines, and Indonesia.

via FedEx campaign takes “the drama” out of delivery on Videos – Advertising – The Work – Campaign Asia-Pacific.


DHL Express Speed of Yellow | The Inspiration Room

DHL Express, the international express services provider, is running “International Specialists”, an advertising campaign translated into 25 local languages in 42 key markets worldwide with television, print, outdoor, digital and radio features. Two television commercials, “Grow” and “Runway”, introduce the “Speed of Yellow” concept, showing how key events are made possible by DHL, from creating a concept car in Paris, to receiving a circuit board in space, and putting the finishing touches to a designer dress in New York. The focus is on DHL’s expertise in logistics so it can deliver to its customers on time, every time, anywhere in the world. The TV and radio spots are accompanied by a modern cover of the classic anthem “Ain’t No Mountain High Enough,” which first featured in DHL adverts in 1991, now re-recorded by award winning producer Paul Epworth. This re-mixed version is available to download from iTunes.


via DHL Express Speed of Yellow | The Inspiration Room.