BMW Night Vision Ripped | The Inspiration Room

BMW‘s Night Vision system is being promoted in Mexico with a print campaign simulating torn prints. The ads are designed to show how the system “rips” the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

via BMW Night Vision Ripped | The Inspiration Room.

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Dark Matter Coffee | The Inspiration Room

Astronaut Studio, a brand agency in South Dakota, sent out “Dark Matter”, a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for clients, partners and vendors. The image of the winged horse, inspired by the Pegasus constellation, was formed with actual coffee grounds. The concept and design is a deliberate play on the agency’s astronomical brand identity.

via Dark Matter Coffee | The Inspiration Room.

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That simple LEGO brick – Creativity Online

Nice, whimsical print work from Pereira & O’Dell for that most classic of toys, the LEGO block. A series of print ads that appeared on four consecutive pages show a LEGO brick, accompanied by an imaginative scenario, much what kids (and okay, adults) see when they look at a brick. The shop used kerning typography contrasted with tracking to get the reader more involved in the copy. The fourth ad, seen on the bottom right, featured a yellow brick with blank, notepad lines, with the tagline — “Build Yours.”

via Lego: Red Brick, Blue Brick, Green Brick, Yellow Brick – Print (image) – Creativity Online.

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Last Words Warning from Fiat | The Inspiration Room

Fiat in Brazil used the last words of well known figures in a print advertisement highlighting the dangers of texting and driving. Salvador Dali, Martin Luther King, Winston Churchill, Julius Caesar, Charles Darwin, Mother Teresa and Martin Luther King Jr. Type their last words into your phone while you drive and you’ll be history…

Credits

The Last Words campaign was developed at Leo Burnett Tailor Made by creative director Marcelo Reis, art director Murilo Melo, copywriter Julio D’Alfonso, typographer/illustrator Mário Niveo, account managers Cíntia Mourão, Raphael Pinho, Daniela Ferreira and Eduardo Crepaldi, planners Marcello Magalhães and Tiago Lara, media managers Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci and Caio Lima.

via Last Words Warning from Fiat | The Inspiration Room.

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BBH continues to live a life less serious – Campaign Brief Asia

BBH Asia Pacific has continued the ‘Life Less Serious’ work for Chupa Chups lollipops via a print and poster campaign.

“We like to think of Chuck Worldwide not so much as a cult, but a quasi-mystical new age life enhancing organisation,” said copywriter, Douglas Hamilton. “Led by the divine “Guru Chuck” aka the ‘Enlighten-upped One’, its aim is to brainwash the world into being a less serious place. We’ll do this with a campaign of non-stop sucking inspired silliness, beginning with these print ads featuring nuggets of Guru Chuck’s tasty, tasty wisdom.”

via BBH continues to live a life less serious – Campaign Brief Asia.

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Operation Alphabet | The Inspiration Room

Mother London has published a children’s book, Operation Alphabet, chronicling the adventures of a top secret government department, the Ministry of Letters, based in a special little red postbox in London, close to Big Ben. Published by Thames & Hudson, Operation Alphabet recounts the adventures of a top-secret government department, The Ministry of Letters, where all the letters and words in thecountry are created. The story’s hero, five-year-old Charlie Foxtrot, finds learning the alphabet confusing but, thanks to the efforts of the Ministry’s Special Alphabet Service (SAS), it all becomes clear in time for a crucial test. The book is supplemented by a website, ministryofletters.com, and will be be followed up with a smartphone app and further books.

The interactive website encourages children to think of the alphabet as characters, and therefore easier to relate to. With content for children, parents and teachers, and a blog updating fans on activity and canvasing their feedback, the site parodies a real government website. Development on the Ministry of Letters app includes an ambitious plan to harness the next generation of voice activation technology.

Credits

The Operation Alphabet book was developed by Al MacCuish, creative director at Mother London. The book was illustrated by Luciano Lozano, Barcelona, and designed by Jim Bletsas, head of design at Mother. The team worked closely with Samantha Marrian, a children’s education specialist, who helped give them insight into the audience and educational thinking. She has subsequently joined the team to co-ordinate a live roadshow that will tour schools around the country. The site was co-created with Conran Singh.

MacCuish, who has been developing the idea for several years, had the idea when he spotted a shop sign from the top deck of a bus with some of the letters missing.

“It suddenly dawned on me that the alphabet is actually tremendously important to all our daily lives. But apart perhaps from crossword fans and typographers, the vast majority of us take it for granted. All except children. For a few years at the beginning of their lives, the Alphabet is incredibly important to children. Letters suddenly become new words, and those new words begin to access ideas – and I thought that was quite exciting. It struck me as a really fun idea that they might actually be alive.”

via Operation Alphabet | The Inspiration Room.

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Christian Dior: Dior J’Adore – Creativity Online

Charlize, Marilyn, Grace, oh my!

Shot in the opulent Hall of Mirrors at the Palace of Versailles, the new spot for Dior J’Adore features Charlize Theron — and a whole bevy of classic beauties. Marilyn Monroe, Grace Kelly and Marlene Dietrich — all digitized — appear alongisde Theron in this spot for the perfume, directed by Jean-Jacques Annaud [Seven Years in Tibet, Enemy at the Gates]. In it, Theron is a last-minute arrival at a fashion show who locks eyes with yesteryear’s biggest fashion icons before strutting down the runway.

This ad is just the “first few seconds” of an “advertising opus” for the brand and follows a host of teaser videos that have been releasing online for the last little while.

via Christian Dior: Dior J’Adore – Video – Creativity Online.

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China Wins Press Grand Prix With JWT Ad for Samsonite | Special: Cannes – Advertising Age

Country’s First Grand Prix Is Latest Example of Winning Work by Emerging Markets at Cannes Festival.

China’s determination to improve its creative standing in advertising paid off on Wednesday with the country’s firs Grand Prix, a press ad called “Heaven and Hell” for Samsonite luggage by JWT Shanghai, just three years after mainland China won its first Gold Lion.

So far this has been a remarkable week at the Cannes Lions International Festival of Creativity for emerging markets that are not usually big medal winners. Romania won its first and second Grand Prix trophies, in the direct and promo categories, thanks to McCann Erickson Bucharest, and Cheil Worldwide is taking home the first Grand Prix for Korea — and Cheil. (After being shut out of the top prize in the first seven contests of the week, the U.S. today swept all three Grand Prix in the Cyber Lions competition, traditionally a strong category for the U.S., and picked up the design Grand Prix, too.)

China has been a quick learner, winning its first Gold Lion in 2008, for an Adidas campaign by TBWA Worldwide, Shanghai. The only other Gold won by an agency in mainland China before this year was a Design Gold in 2010 for DDB Shanghai (Hong Kong agencies have won Gold Lions before, including a press Gold Lion today for a Greenpeace campaign by Leo Burnett Hong Kong and a Gold Lion in 2010 for Grey Hong Kong).

“It’s a huge leap forward for China in the festival,” said Tony Granger, jury president and chief creative officer of Y&R.

What it is: In intricate detail, the top half of the ad depicts heaven, where passengers on an airplane relax in cool, white comfort. The bottom half is hell, or the baggage compartment, full of tormented souls and several sleek, sturdy Samsonite suitcases that can withstand even the inferno. Any traveler whose bag has ever been abused by an airline would be touched by this ad. “It’s a great little demonstration of endurance and quality,” said Sergio Alcocer, president and chief creative officer of LatinWorks and a U.S. judge. “Heaven and Hell” also won a Gold in the Outdoor category yesterday.

Why it won: The jury was looking for a “simple, concise, beautiful idea,” Mr. Granger said. “This is an exceptionally beautiful piece of work. It stood out from the beginning. The easiest part of our decision making was the Grand Prix. It took 10 minutes.”

The jury: Led by Mr. Granger, the jury included a judge from China, Nick Cohn, the executive creative director of Wieden & Kennedy, Shanghai. With the press judging over, Mr. Granger can focus on the other jury he chairs, for the film category.

Controversy or clear winner? Mr. Granger said the Grand Prix choice was made in two quick rounds of voting. In the first one, each judge wrote down his favorite ad on a little piece of paper. Only one ad besides “Heaven and Hell” garnered a few votes, but those judges but came around in the second ballot.

Total number of Lions awarded: Ninety-nine, out of 5,415 entries. One Grand Prix, 10 Gold, 36 Silver and 52 Bronze Lions.

Who else did well: If China hadn’t won, the jury’s second-favorite ad was from another emerging market, the Middle East. The print campaign by Y&R Dubai in the United Arab Emirates showcased fashionable department store Harvey Nichol’s fall/winter collection. Each ad showed an image of a fashion item — like a pair of leopard-print stiletto heels — followed by the words “People who bought this item also bought” and a picture of another object like, in the case of the heels, altitude sickness pills.

Mr. Granger said the most-awarded country was Brazil, with 20 press Lions, followed by Argentina, Germany and, tied for fourth place, Finland and Spain.

Who didn’t do well: The U.S. picked up only Bronze Lions in press this year, for four agencies: Wieden & Kennedy, Portland, Ore.; BBDO, New York; Y&R, New York; and U.S. Hispanic agency LatinWorks, Austin, Texas.

What they didn’t like: The stereotypical print ad consisting of a visual and a tiny little logo in the bottom right-hand corner.

What’s ahead: Digital and print are merging. This year, a lot of entries featured QR, or quick-response, codes to download and see a message on a smartphone. “It’s just starting,” Mr. Granger said. “I think next year you’re going to see a huge merging of media, as iTouch technology takes over.”

via China Wins Press Grand Prix With JWT Ad for Samsonite | Special: Cannes – Advertising Age.

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TalkTalk Brighter Homes within Homes | The Inspiration Room

TalkTalk has launched its latest ad campaign bringing to life their new positioning of their tag line, “A brighter home for everyone’. The campaign includes a television commercial featuring ‘homes within homes’, in which animated characters living in a doll’s house, snow globe, model railway village and cuckoo clock enviously watch real characters enjoying the benefits and emotions associated with TalkTalk. Set against the soundtrack of Unchained Melody, the stop-frame animation ends with the characters rushing to their own computers and mobiles as loved ones make contact.

Credits

The Homes Within Homes campaign was developed at CHI & Partners, London, by executive creative director Warren Moore, creatives Matt Collier and Wayne Robinson, agency producer David Jones, planner Sarah Clark, account handlers Susie Shing and Olivia MacLachlan.

Filming was shot by director Adam Berg via Stink, London, with director of photography Linus Sandgren, producer Ben Croker, executive producer Blake Powell, production manager Kate Wynborne.

Editor was Paul Hardcastle at Trim Editing.

Post production was done at Glassworks, London, by Lead Flame Duncan Malcolm, Flame Ruben Llusia, Flame Timo Huber, Flame assist Nina Mosand, 3D Lead Alastair Hearsum, 3D Nick Smalley, 3D Nick Preston, 3D Ben Beckett 3D Richard Moss, 3D Matt Lowery, 3D Jon Bragado, Producer Misha Stanford-Harris, Producer Abi Kilmaszewska,

Sound was produced by Sam Ashwell at 750mph.

via TalkTalk Brighter Homes within Homes | The Inspiration Room.

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Flip your world and get into the music – Campaign Brief Asia

Mudra Communications New Delhi has “flipped cities” to show the effectiveness of its Philips’ Noise Cancellation Headphones.

Credits – Chief Creative Officer: Bobby Pawar. Executive Creative Director: Nirmal Pulickal. Creative Director: Raylin Valles. Art Director: Raylin Valles, Satyam Patel, Copywriter: Raylin Valles. Illustrators: Raylin Valles, Satyam Patel.

via Flip your world and get into the music – Campaign Brief Asia.

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