BBH continues to live a life less serious – Campaign Brief Asia

BBH Asia Pacific has continued the ‘Life Less Serious’ work for Chupa Chups lollipops via a print and poster campaign.

“We like to think of Chuck Worldwide not so much as a cult, but a quasi-mystical new age life enhancing organisation,” said copywriter, Douglas Hamilton. “Led by the divine “Guru Chuck” aka the ‘Enlighten-upped One’, its aim is to brainwash the world into being a less serious place. We’ll do this with a campaign of non-stop sucking inspired silliness, beginning with these print ads featuring nuggets of Guru Chuck’s tasty, tasty wisdom.”

via BBH continues to live a life less serious – Campaign Brief Asia.

Share

Leave a Reply