BBH Asia Pacific has continued the ‘Life Less Serious’work for Chupa Chups lollipops via a print and poster campaign.
“We like to think of Chuck Worldwide not so much as a cult,but a quasi-mystical new age life enhancing organisation,”said copywriter,Douglas Hamilton. “Led by the divine “Guru Chuck”aka the ‘Enlighten-upped One’,its aim is to brainwash the world into being a less serious place. We’ll do this with a campaign of non-stop sucking inspired silliness,beginning with these print ads featuring nuggets of Guru Chuck’s tasty,tasty wisdom.”
via BBH continues to live a life less serious –Campaign Brief Asia.
